#Be Active, a call to action to get Europeans moving!


Engagement in sport and physical activity is at an all-time low: 59% of Europeans never or seldom exercise or play sport (Eurobarometer). Participation in sport and physical activity is stagnating, and in some EU Member States, even declining. It’s not just people’s health and well-being that suffers; it’s our society and economy as a whole. Increased spending on health care, a loss of productivity in the workplace and reduced employability are just a few of the negative knock-on effects.

The #Be Active! European Week of Sport, 7-13 September 2015, aims to promote sport and physicalactivity across Europe. The Week is for everyone, regardless of age, background or fitness level. With a focus on grassroots initiatives, it will inspire Europeans to #BeActive on a regular basis and create opportunities in peoples’ everyday lives to exercise more. The Week is structured around four Focus Days:

  • Education environment
  • Workplace
  • Outdoors
  • Sport Clubs and Fitness Centres.

The European Week of Sport as a whole is composed of projects co-financed by the European Commission, as well as events organised by the Week’s European partners, national coordinators, ministries, civil society organisations, local authorities and the private sector. Because we all have a role to play in creating a culture that values sport and physical activity, any individual or organisation can also develop and register an event with the European Week of Sport, There are plenty of projects across Europe putting their own ideas into action.  Here you will find a map of the already submitted activities ans some tips to inspire you to get involved.

A #BeActive society is a healthy, happy and inclusive one.


Article by Nora Lázaro